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On Saturday we were invited by our friends over at I Want One Of Those to attend a gig by the legendary Bob Dylan at the 02 Arena in London.
Whilst we’re the first to admit we’re not hardcore Bob fans and we don’t take to the streets wearing “Bob Rules!” t-shirts, we caught up with the latest and greatest Bob songs during the week on Spotify and were quite looking forward to the concert given we at least recognised some of his songs during our office research.
A visit to the capital is always a novelty for us given our Peterborough location and Boris Johnson didn’t fail to deliver in adding to our experience. Having struggled out to Greenwich on a criminally inadequate rail-replacement bus service, Surely the legendary Bob wouldn’t fail us with his performance?!?
I think the Telegraph said it best in their review of the event:
“Dylan, plainly, is just trying to keep himself interested. In that light, his decision to play nothing whatsoever from Together Through Life was unfathomable – all the more so, since he and his able five-piece combo sparked into life while tackling newer material, such as Rollin’ and Tumblin’, Thunder on the Mountain, and ‘Til I Fell in Love with You.
With neither big screens nor a single word of between-song banter to engage the crowd, this lurching performance left the room stone cold, only to be picked up by a faltering take on Like a Rolling Stone, and, in the encore, All Along the Watchtower.”
The legendary Bob Dylan had unfortunately faltered out ….
Looking back though, it was a great night and only IWOOT could have managed to turn a dour concert into a great event in the way they did.
Having arrived slightly before the other guys I propped the bar up and watched as O2 security scanned through IWOOT’s toys and robots they had bought to entertain their guests for the night, the security guards faces as the I-Sobot went through the x-ray was priceless.
Having determined we were no threat to security we were whisked through the backstage of the O2 to a champagne reception in our very plush private bar. The mix of champagne, beer, canapes and gadgets seemed to work perfectly and the IWOOT and O2 staff looked after us all very well.
So a Huge thanks to all the IWOOT guys, Joe and his wife, Everyone from Affiliate Window, The guys at Artemis8, Julian’s friends and everyone else I’ve (unintentionally) missed off this list for making it a great night.
I had further exploits on the way home with one of the members of my team having drank far too much beer for her own good, but it would be harsh for me to name and shame her … wouldn’t it Kelly Frew … :o)
We would like to invite you to an informative evening of advice and expertise on Search Marketing and E-Commerce.
Wednesday 13th May 2009 onwards
The Brewery Tap, 80 Westgate, Peterborough, PE1 2AA
Including an unmissable presentation and Q&A session on:
“Making Google Work For Your Business”
Top tips to drive further business to your website…
Presentation delivered by Paul Smith, Managing Director of The Little Search Company.
Boasting extensive skills in natural search engine optimisation, Paul Smith’s work history includes Head of Online Marketing for the UK’s leading online retailers, London based Iwantoneofthose.com
“With 85% of all internet searches being driven through Google, it is important you manage your website to increase your search engine rankings, driving further traffic to your site.”
Evening includes, FREE Online Marketing Presentation, FREE drinks and nibbles and the chance to network with local business contacts.
To book your FREE delegate places, please complete the registration form here:
http://www.thelittlesearchcompany.com/peterborough-seo-conference.html
If you would like further details then please call Paul Smith on: 07864803618
Places are limited, so ensure you do not miss out by reserving your space now!
We couldn’t help but be impressed with England’s performance at the weekend. We were lucky enough to witness a decent England performance on the pitch (albeit against a second rate Slovakia team who barely bothered to turn up), but was also pleasantly surprised to see the FA.com had put some thought into their email communications.
For those that missed it, the Slovakia game was turned into a bit of a PR stunt to unveil the new England football kit. The team paraded out of the tunnel in what we’re told we have to call their official “anthem jackets”, to unveil a new retro look football kit.
Exactly 18 minutes after the unveiling, we received an email from the FA.com promoting the kit and allowing us to buy on pre-order. “So what?” we can hear many of you cry, well the simplicity of this campaign is email marketing at its best.
They didn’t wait until Monday morning when they had returned to work after the weekend to whip the email out like we’ve witnessed a number of retailers do this morning. 18 minutes after we’d seen the shirt on screen, we’d been given the opportunity to buy it and if we hadn’t been working so closely with a sports retailer who we’re hoping to get a freebie from, we probably would have been reaching for the credit card.
Good marketing is quite often about using common sense, this was simplicity at its best.
On-line football shirts retailer Subside Sports, cited a focus on delivering positive ROI campaigns as a critical factor in their decision to renew their SEO contract with natural search agency, The Little Search Company.
By extending the successful partnership which began in 2008, Subside Sports have confirmed that The Little Search Company will build upon the existing search engine optimisation strategy and help plan and implement campaigns for upcoming shirt launches in 2009.
Working with the retailer’s in-house marketing team, The Little Search Company will be responsible for further developing the company’s organic search campaign in the UK, France, Germany and USA.
“We are extremely pleased to have retained Subside Sports as a client and feel this is testament to the positive results that we have achieved for them in quite a short period of time. 2009 presents a number of great opportunities for the retailer, with the launch of the new England football shirt in April and the World Cup just around the corner,” said Paul Smith, Managing Director at The Little Search Company.
The Little Search Company have secured a sought after contract with leading gifts and gadgets retailer, I Want One Of Those. This partnership sees The Little Search Company driving forward the companies online natural search strategy, boosting further traffic to this successful retailing site, whilst raising the profile of the brand within the search engines.
With an annual company turnover of 13 million pounds, I Want One Of Those’ Online Marketing Manager, Julian Moskov knows how important it is for IWOOT business to maximize the expertise of The Little Search Company to remain a leading online competitor. “I am confident that by contracting The Little Search Company to manage an extensive ongoing SEO campaign, we will continue to grow and develop our online activity and create further awareness and appeal around our reputable brand.”
This partnership continues to develop The Little Search Company’s reputation for being the dynamic and innovative choice of established leading brands to manage their SEO strategies and search engine marketing.
Are you looking for your first break in Marketing and PR? In this newly created role you will assist with a range of projects, gaining exposure to the full marketing and PR mix. You will have the opportunity to work on a variety of tasks including: media relations, advertising, events, email marketing, market research and direct mail. The workload will be challenging and varied and therefore requires a real team player with excellent interpersonal skills and a can-do attitude.
Whilst no experience is required a passion for marketing & PR (particularly online) and a willingness to learn is an absolute must.
General Requirements:
• Excellent written and verbal communication skills.
• Able to manage a busy and varied workload.
• Attention to detail and pride in your work.
Technical Skills
• Intermediate to advanced working knowledge of Word, Excel and PowerPoint.
• Able to use the internet as a research tool.
Personal Skills
• Meticulous organisational and time management skills.
• Able to work independently and as part of a team.
• Willing to take on responsibility.
• Proactive with a positive outlook.
• Articulate and well presented.
This role is located at our new offices based in Peterborough City Centre, Salery is dependant upon experience however we’ll offer a competitive package for the right person.
To apply please submit your cover letter explaining why you feel you should be considered for the role together with a copy of your CV to paul@thelittlesearchcompany.com.
This months client update see’s us look at the launch of the new england football shirt, mothers day preperations and a zip slide event taking place in Bristol in April.
Subside Sports
Subside are busy getting ready for the launch of the New England Football Shirt at the beggining of April. Sales surrounding the launch of such a pristigous shirt are always fantastic so there is certainly an opportunity for affiliates to get on board and make the most of the opportunity.
With the Champions League back in full swing, sales of shirts for the remaining teams are also going well.
I Want One Of Those
Mothers Day falls on the 22nd March this year and Mothers Day Gifts are flying from the shelves over at IWOOT. There are so many unusal gifts to choose from but we quite like the chain wine bottle holder, I just hope my mother isn’t reading this!
Deafblind UK
Are you brave enough to zip slide across the hallowed turf of the Bristol City Football Club, all in the name of Charity! Deafblind UK have their Zip Slide Event taking place on Sunday 5th April 2009 and as it’s all in a good cause, we thought we would help spread the word.
You don’t have long to get the sponsorship in now, so contact Kelly Frew immediately if you are interested:
Email: kelly.frew@deafblind.org.uk
Tel: 01733 358 100 (Voice/Text) - Extension 284
The Little Search Company have joined forces with Deafblind UK in a bid to help the charity make the most out of the online channels in these tough economic times.
Working on a consultancy basis and advising upon a multitude of search related campaigns, The Little Search Company are pleased to be able to offer their time and expertise and help the in-house team at Deafblind UK achieve their online objectives.
Managing Director of The Little Search Company, Paul Smith, said “with so many families now struggling to meet their own monthly bills, some of the biggest loses in the economic downturn will be in the charity sector as peoples expendable income decreases. We are pleased to be working with Deafblind UK and feel we can help them take steps through the online channels to increase awareness of the charity and maximize the exposure of their online campaigns”.
This weekend we moved office to accommodate the growing business. Aside from the usual problems of broadband not working, security alarms randomly going off and the debates over who gets the biggest office, everything went quite smoothly.
We have to admit we are quite pleased with ourselves to have found such a great building to be able to move into. It’s certainly a step up from working from the 2 bedroom flat and then our “box room” office. “Fairview” is the new location of The Little Search Company, full address and photographs:
Suite 1, Second Floor, Fairview, 192 Park Road, Peterborough, PE1 2UF
Fair View - TLSC’s New Office
TLSC Reception
TLSC Board Room
Ye olde proverb say “one persons loss is another persons gain”
So for all those PPC affiliates who have recently been told by their loving merchants not to link direct to their site or use their URL in your ad, you might want to have a chat with Simon Swan over at Football Shirts retailer Subside Sports.
Subside Sports are specialists in sourcing football replica, limited editions and exclusive products from around the globe. You’ll find their affiliate program on both Affiliate Window and Affiliate Future, and you can contact Simon at: simon.swan@subside.co.uk
We might be a natural search company, but it would be rude of us not to take the opportunity to push our clients at every opportunity!
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